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Ego death in business: The rebrand that changed everything

Ready to trust your magic, own your power, and create holy-sh*t-level impact?

Become the CREATOR of your reality… not just the passenger.

Well.

Here’s the first blog post on the new website.

Here’s how it’s gonna go down.

I’ve told myself: write like no one’s reading.
Pretend you’re scribbling in your journal, or messaging your besties: no intention, no hook, no strategy. Just honesty. Forget the algorithm. Forget sales. Just write what’s real.

So here’s what’s real for me right now:

Right now, my team & I are preparing for a massive rebrand in the business.

One that I’ve been working on BTS for almost 12 months.

One that’s been evolving alongside what’s been the hardest time of my adult life, a gruelling 2-year TTC journey.

While I’ve been reminded month after month after month, of an absence in my life that’s starting to feel like a void, I’ve also been re-visiting:

What am I here for within my business?
What drives me?
What do I want to be known for?
What world do I want to make for my future kids?
What is the brand of Breanna May?

And it’s all come together so beautifully, divinely, and painfully.

I never started my business because I wanted to help people build empires.
I never started my business because I wanted a “6 or 7 figure” bio.

I can do that. But I’ll be damned if I help people achieve that if it comes at the cost of fulfilment, or peace, or the ability to be present.

I started my business because I saw a problem that needed fixing:

  • Why the f*ck are 7 year olds anxious?
  • Why are parents in tears because they can’t connect with their kids?
  • Why are boys and men committing suicide at horrific rates?
  • Why are managers so burnt out that they don’t know the people they lead?
  • Why are most adults stressed, unhealthy, and stuck?

And now, I see those same patterns in coaches and business owners:

  • Self-worth tangled up in numbers.
  • Nervous systems are constantly fried.
  • Friendships, health, and joy sacrificed for the lie of:
    “I’ll relax after this launch…”
    “I’ll be happy when I hit 20k, 30k, 50k months…”

When I opened my business after leaving my beloved career as a teacher, my tagline was:

“A place where we put EQ before IQ. Growth Before Grades. Resilience before Results”

I built it for kids.
I still don’t have my own.
And it hurts more every single day.

But until they arrive, I’m gonna be building a legacy that makes
their world a better place.

A place where
kids learn how to navigate emotions as easily as they learn math.
A place where businesses prioritise EQ over ego and put purpose before profits.
A place where families communicate empathetically and have meaningful connections.

I’m excited to reveal the new look, the new offers, and the new commitment.

And I’m sad, coz I’d rather be at a birthing class. 

That’s just where I’m at.

If you’ve made it this far, thank you for being with me.

See you next week.
Love, B xxx

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